Friday, July 8, 2011

Kendrick Lamar spits “Hol’ Up” on Jay-Z’s “What We Talkin’ About” for That’s Rocawear [Video]

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Following on from the very cute Karmin cover of Jay-Z‘s “Encore”, Rocawear team up with the toast of the West Coast Kendrick Lamar for their latest viral from their That’s Rocawear campaign.
The Section.80 baby spits the second verse from his incredible “Hol’ Up” over the Jiggaman’s “What We Talkin’ About” from The Blueprint 3 for the good folk at the ROC.
Watch the visual below.

Kendrick Lamar’s Section.80 is out now. Read our review here and see why he received a CLASSIC rating from SC.
For more on That’s Rocawear go HERE.

About Verse
Co-Owner & Creative director of SoulCulture Media. Having previously worked for Def Jam UK and BMG with a background in music and media brand management and promotions, he also leads the PR/Marketing end of SoulCulture Media. Currently transforming from Anakin into Darth Vader @Versetti | Facebook


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