Miss World Kenya-2011

Nairobi: March 10th, 2011: The iced tea brand under the Nestlé stable, NESTEA® has entered into a partnership with ASHLEYS, the franchise owners of Miss World Kenya chapter to sponsor the 2011 Miss World Kenya.

The pageant will be known as NESTEA® Miss World Kenya.

At the same time NESTEA® is giving opportunities to underprivileged girls from across the country to participate in the NESTEA® Miss World Kenya beauty pageant.

Starting March 12, with the crowning of NESTEA® Miss Kibera 2011, NESTEA® will launch a countrywide head hunt for four young underprivileged ladies who will get direct entry into the finals of NESTEA® Miss World Kenya 2011.

“NESTEA® aims to give young women from a less privileged background who meets the criteria of the pageant to

Natasha Metto, Miss World Kenya 2010 and Guenter Spiess, Business Executive Manager-Nestle

participate in the process.

This is a life changing opportunity for any one girl, regardless of her back ground or her socio-economic status” said Guenter Spiess, Business Executive Manager – Coffee & Beverages, Nestlé Equatorial Africa Region.

The recruitment for Miss NESTEA® will take place during the NESTEA® road shows to be held in Kibera, Kayole, Kwangware, Githurai, Thika, Machakos, Mombasa, Narok, Nakuru, Eldoret, Kisumu and Kisii as indicated in the route map below.

NESTEA ROUTE MAP

1 12th March 2011 Kibera Grounds

2 19th March 2011 Thika

3 26th March 2011 Kayole

4 2nd April 2011 Kawangware

5 9th April 2011 Githurai

6 16th April 2011 Machakos

7 23rd April 2011 Mombasa Public Beach

8 30th April 2011 Mombasa Chinaina

9 7th May, 2011 Narok

10 7th May, 2011 Nakuru

11 7th May, 2011 Eldoret

12 7th May, 2011 Kisumu

13 7th May, 2011 Kisii

From each of the thirteen locations, one girl will be crowned. Four out of the 13 Miss NESTEA® from the 13 locations will then be selected to attend a two day Nestea Workshop & Mentorship in Nairobi conducted by grooming, etiquette and public presentation experts.

These four will then join the NESTEA® Miss World Kenya 2011 finals in August and get a chance to be crowned Miss Kenya and later Miss World.

“We are not looking at how sophisticated the girls are and that is why we are conducting the head hunts from places like Kibera.  They just need to believe in themselves and meet the selection criteria such as the age limits and the minimum height requirement then they can show up at the events.

NESTEA® will show them how to wear makeup, do their hair, dress them up and give them a chance to be Miss World Kenya and change their world,” Mr. Spiess said.

The contestants will be required to be between 17 and 24 years of age, be of good height (at least 5’’7ft) and be of good dental health.  Weights will also be checked.

Alongside the head hunt for Miss NESTEA® , ASHLEYS will be conducting separate auditions in the 8 provinces to select three finalists from each province who will proceed to the next elimination stage where 20 contestants will be selected to join the Miss World Kenya boot camp.